Make video more consumable
I was struck by how much I enjoyed reading Scoble’s rundown of what was in his Intel video. He even included some timestamps of some interesting bits, so you could skip right to it if you’d like. IMHO, this is a step in the right direction. What I’d *really* like to see is yet another step: chapters as separate entities with good, short summaries.
I’d love to see video with great content (I don’t think anyone’s debating whether Scoble gets great content – he clearly does, and lots of it) be available both as the long-form video (in this case, 40 minutes) as well as shorter (1-5minute) chapters that tie together. The chapters would need to be completely separate video files so I don’t have to download the entire 40 minute segment to find the bit that’s important and relevant to me. That’s a biggy so let me elaborate – even if I know the exact timecode for a segment in a longer video, I don’t want to download the whole thing and then jump through it. Instead, I want summaries of the chapters so I can quickly skim through the summaries and watch, say, 10 minutes out of 40 that’s highly focused.
Now, I know this won’t work for everyone. Scoble, for example, is passionate about not editing his videos because they’re conversations and I completely respect that as a viewer, a videographer myself, and an interviewee on his show. But even conversations often have chapters: the business chapter, the competition chapter, the upcoming features chapter, etc. I’m not advocating editing anything more than it’s already been edited – just making it more consumable.
There’s a reason YouTube became so wildly popular, and I don’t think it’s fair to brush the phenomenon off as “that was for fun stuff, but serious video needs to be long.” That’s a load of BS. I consume deep articles on technical subjects all the time, but I often skim for the good bits and jump out of the site to research related items before jumping back in. Both would be made possible by using text-based summaries with hyperlinked chapters as the basis for navigating a given video.