Volkswagen recently released a series of commercials called “Un-Pimp Your Ride”. Check them out:
I was afraid they might be internet-only, but I’ve heard from people that they’re showing on TV. Way to go Volkswagen – if more companies would make commecials like this (or the FedEx SuperBowl one, for that matter), maybe people wouldn’t always fast-forward on their TiVos.
It’s not an intended consequence, I’m sure, but it’s true nonetheless – I can’t build the pages I want to build because I have to design with Google in mind.
The pages look no different to a normal person – but they feel much snappier. That’s a big win for my customers. Losing Google indexing, though, is too precious. Google wields enormous power.
I’ve thought about sniffing the User-Agent and rendering the page “the old way” for crawlers and “the new way” for humans, but apparently this can get me big black points in Google’s index. Which is sorta silly, because if you compare the old way and the new way side-by-side in a browser – they look identical. It’s just that one was partially rendered via AJAX and the other was sent in HTML/CSS on the GET query. Apparently that’s enough to get me beat down, though. 😦
Anyone have any other ideas?