How to Wreck Your Brand
I sold mine unopened. How a company could make so many blunders, I’ll never know.
It reminds me of how they blew the music player market too. They owned music. Literally. Discman was theirs. Walkman was theirs. They even owned one of the big music labels. Yet Apple is the one who now dominates the market.
It didn’t take a rocket scientist back then to see how Sony could have won, well before Apple even entered the market. How do I know? Because everyone was talking about it online. The recipe for success was on everyone’s lips, ready for the taking. Sony could have made the dominant music player but chose to ignore the customer.
History repeats itself with PS3.
I pray I never lose sight of what our customers want. Thank goodness our customers are very patient with us and keep reminding us of all of our flaws. I promise – we’re listening and working on them.