SmugMug's Don MacAskill

The state of video codecs online has been a mess and there’s been no clear choice, making it very difficult to do awesome video sharing. Luckily, all of that changed when Adobe finally added H.264 support to Flash.

Thanks to Adobe, we finally have a video codec that we can get behind and that’ll be great for our customers. And so back in December, we released a major new update to our video offering that’s 100% based on H.264. And it supports resolutions all the way up to 1280x720p. That’s right – SmugMug has truly awesome hi-def video sharing.

Today, I’m thrilled to announce that our Flash player is out (we used QuickTime for a few months while we polished up our player), so it’s easier than ever to embed on your blogs and share with your friends:

Here’s all the gory details:

• Upload almost any video format you like. We’ll do our best to convert to H.264 in an extremely high quality way. (Thanks EC2!)
• We’ll generate multiple sizes for you, so you’ll have a version that’s perfect for sharing on the web (YouTube size), perfect for using on your iPod/iPhone (DVD size), and even your Hi-Def TV in your living room.
• We’ll automagically display just the right sized video for whichever browser and monitor you happen to be using. Ditto for your friends. Example from my friends in Dallas hard at work on Duke Nukem.
• You can embed the videos in your blog, website, or wherever else you like online. And you can do so at DVD quality resolution – 640×480 – more than 4X the pixels and quality of YouTube.
• You (and your friends and family, if you let them) can easily download all the different sized versions of your videos so you can do whatever else you’d like with them, like add them to YouTube or burn to a DVD.
• H.264 means it’ll play on a huge, wide variety of computers and devices, not just SmugMug. iPods, AppleTV, Playstation 3, and the list goes on…
• Speaking of Apple devices, we provide a complete podcast RSS feed for your account that you and your friends can subscribe to with a single click in iTunes. All your iPods, iPhones, and AppleTVs will then magically stay up-to-date. All your online videos in your pocket, and your living room, all the time. Neat, eh?
• I’m thrilled we’re making good use of the OpenShareIcon project, too. Rather than use some trademark-encumbered, company-owned, non-open ShareIcon, we’ve chosen to use the real deal. Viva open web standards!
• One gotcha: Flash takes 200% more CPU to play video on the Mac than QuickTime does, so in-gallery, Mac users will still see QuickTime. We can’t wait until that’s not true – but that’s up to Adobe, not us. 😦

So there you have it. I’ll probably post again soon with lots more detail about how great the integration is with Apple devices: iPod, iPhone, iTunes, and AppleTV. We love us some Apple over here at SmugMug. 🙂

Oh, and you can count on our video player to continue to rapidly evolve. This is definitely just a 1.0 product – it may have some warts and it’ll get even better over time.

So go wild – share your crystal clear video with the world!

Oh, and demand your video to be awesome (sorry about the quality – that’s the best I could find from Verizon. SmugMug *did not* make it all blocky and ugly):