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Fleeing Yahoo Photos? Get 50% off at SmugMug.

July 10, 2007 8 comments

Fleeing Yahoo Photos?  Get a 50% off discount coupon for SmugMug.

According to “insiders” we were originally “on the list” of the services that were going to offer seamless migration from Yahoo Photos once it closed but some Yahoos felt threatened by us, so we were removed. I have no idea if the story is true or not, but I certainly hope we were considered. 🙂

In any event, we do have a 50% discount for Yahoo refugees (use coupon code ‘yahoo‘ or click here to start your free trial with the discount applied). I’d blogged about using the Flickr discount awhile back, but apparently it wasn’t getting found (since it was buried in the Flickr post) because we’re getting a lot of email on the subject.

Should you decide to use SmugMug, your best bet is probably the following:

  • Tell Yahoo to migrate your photos to Flickr
  • Sign up for a free trial at SmugMug
  • Use a free tool like SmuggLr to quickly & easily move your photos from Flickr to SmugMug

Note that we’d be happy (thrilled, even) to make this process easier. This is a Yahoo Photos limitation, not a SmugMug one. If anyone at Yahoo wants to talk, by all means, we’re ready and waiting. (And if you feel like, as a Yahoo customer, politely emailing them, that might help. Who knows?)

It’s too bad that what’s good for business (shutting down Yahoo Photos, focusing on Flickr) isn’t so good for their customers. I don’t know what I’d do in their shoes, it’s a tough one. But at least at SmugMug, we’re not a free service, we’re profitable, and we’re not going anywhere.

You get what you pay for – if you care about your photos, come see what you’ve been missing.

Categories: business, smugmug, web 2.0

PhotoSite Refugees get 50% off at SmugMug

July 10, 2007 13 comments

Fleeing PhotoSite?  Get a 50% discount coupon for SmugMug.

That was fast! Even before we got our own emails that PhotoSite was closing, we’ve been bombarded with refugees wondering if we have some sort of a deal or a discount.

Happy to oblige – use coupon code ‘photosite‘ to get 50% off your first year, or click here to start your free trial right now with the 50% coupon automagically applied.

On a side note, I absolutely hate it when this happens. And it happens a lot, I’m afraid. The free guys keep dropping like flies, even if they have huge corporate backers like Adobe, HP, Canon, Microsoft, or Yahoo. You’d think that’d be good for my business, right? Wrong – it leaves a bad taste in the mouths of their customers, who are then gun shy when they think about finding a new service. *sigh*.

Often in life you get what you pay for. If you care about your photos, come see what you’ve been missing.

Categories: business, smugmug, web 2.0

iGot iPhone Part 2: The Phone

July 2, 2007 24 comments

My twins with their iPhones

“Any sufficiently advanced technology is indistinguishable from magic.”
Arthur C. Clarke

The iPhone is magic.

The very first time you flick your fingers to scroll something, like your address book, I dare you not to grin from ear to ear. Many dozens of people have played with my iPhone over the weekend, and every single one gets a huge, goofy grin on their face the first time. The videos do not do it justice – the user interface is beyond amazing.

It’s perfect. I don’t use that word lightly – anyone who knows me will tell you how anal I am about word precision, especially absolutes. But the touch interface isn’t just great, it’s not just nearly perfect. It is perfect. The speed and acceleration at which things scroll when you flick them is so perfectly timed that you resonate with it on some sub-conscious primal level. It feels like a dream.

And almost everything else about the phone is in nearly the same ballpark. This phone is an earth-shaking game-changer, and exactly what everyone has wanted for a long long time. Not a single person I’ve ever met has actually liked their cell phone company, and this is the first step towards a device-centric world rather than a network-centric world. You and I win, because every device maker on the planet will get to build better phones because of this one, not just Apple. Competition rules.

Now, on with my breakdown of the magic, the mundane, and the wishes:

THE MAGIC

  • As I said, the touch interface is perfect. Scrolling, pinching, stretching, sliding – it’s all so buttery smooth you won’t be able to stop doing it. I dare you to put the thing down.
  • Speed. The phone never hiccups, stutters, or pauses. Clicking on an app or an action is instantaneous at all times. Smooth fades and transitions make the device a joy to use, unlike every Windows Mobile and Windows SmartPhone I’ve ever used.
  • The battery. I’ve been using Bluetooth, WiFi, Maps, Safari, and YouTube like crazy and the battery just doesn’t drain.
  • Syncing. I long ago switched to Address Book and iCal (plus Spanning Sync!) for my contacts and calendar needs, and iPhone just works with them. Awesome.
  • The screen is drop dead gorgeous. It’s huge, the colors are vibrant, and text is super-readable even at tiny font sizes. Rotating for a widescreen view is just brilliant.
  • Super easy to use. My wife and mother-in-law are a strange combination of technology lovers and user interface haters. They get frustrated faster than my car goes from 0 to 60, but I haven’t had to tell them a single thing about the phone or any of its functions. That’s unheard of in my family.
  • WiFi. There’s WiFi almost everywhere I use the phone heavily (home, work, friends houses, etc), so the EDGE speed hasn’t been a big issue for me at all. I’ve been shocked, to be honest, because I was really bummed when it was confirmed to not do 3G. Not any more – it works great with WiFi. Oh, and Mountain View has free WiFi city-wide – thanks Google!
  • The keyboard. Steve says you need 5 days to get used to it. It took me about 5 minutes. If you forget about mis-keys and just trust it, it works brilliantly. It’s better than any Treo, Blackberry, or SmartPhone I’ve used – at least for what I do. SMSes fly back and forth faster than ever now. (I haven’t done email seriously yet – still trying to tame my Inbox first)
  • Web browsing. Internally at SmugMug, we’ve always referred to Safari as Suckfari. It’s been slow and a real pain to write software for in the past. On the iPhone, it’s like a dream come true. Every web page (unless it uses Flash or Java) just works – no need for a crappy mobile version. Web browsing is finally a non-frustrating experience on a phone – a first. (On a related note, we’re in love with the new Safari 3 Beta. It’s super-fast. The Suckfari era seems to be ending!)
  • Music. Duh.
  • Headphone interface. Squeezing the bulge on the wire to answer, having your music fade out gracefully, then fade back in to exactly where you left off after you’re done, works perfectly.
  • Activation – when it works! – is a pleasure. No more hour-long wait in a store or on a phone with a clueless rep just twiddling your thumbs. 2 minutes and you’re done. Now if only it worked every time…. Which brings me to:

THE MUNDANE

  • AT&T & Apple: Business accounts can’t use iPhones. I’ve blogged about this before, and we went through hell all weekend to get ours working. I’ll blog about exactly how to do this shortly, but the bottom line is: disconnect your phone # from your business account. Which sucks. Money quote from AT&T rep on the phone? “We had no idea this many corporate accounts would want iPhones!” (after telling us how swamped they’ve been with these requests). Ya think?
  • Apple: The SMS tone is too quiet and too short. I rely on my phone to page me when there are problems with our site, and the tones aren’t loud or long enough for me to notice reliably when I’m awake, let alone asleep. (I thought this was just a business complaint at first, but coming into the office this morning, all of the employees who just use SMS for fun are complaining that they’re missing messages cuz they don’t hear it in their pocket too). Please, Apple, let us configure the length & volume of the SMS tone. Better yet, offer a “don’t stop playing until acknowledged” option for us network geeks / doctors / on-callers out there.
  • AT&T: Shipping on a Friday night when most of your staff is at home on the weekends. Um, did you really not expect tons of calls about these things? According to every rep we could get on the phone, that’s the case – most of the company was off for the weekend and those that were on were swamped. Poor souls.
  • Apple: No drag-and-drop in iTunes to your phone? I can drag music/movies/tv shows onto my iPods, but not my phone? Why not? Most of us have libraries >8GB, so picking & choosing is the best way to get the good stuff onto our phones.
  • AT&T: None of us have been able to browse EDGE here in Mountain View all day. Lots of phones without connectivity until we hop on WiFi. I’m not complaining about EDGE speed – I realize the limitations there, and I’m ok with them. I’m talking about getting any data whatsoever.
  • Apple: Some fields do spell checking and others don’t. Very awesome when they do, very frustrating when they don’t. Confusing when you come across one that doesn’t too – jars you out of the experience. Why not do it everywhere? One great example: Entering a new contact, why doesn’t it know that there are lots of “MacAskill” names in my contacts already and recognize it as a word? It does when I’m SMSing, afterall.
  • AT&T: The error messages when activation isn’t working for some reason aren’t human readable. I realize these are being displayed in iTunes, but it’s clearly not Apple’s fault – their writers always write with humans in mind. Some non-human wrote this stuff and it’s terrible. Almost like having to deal with some clueless sales rep again.
  • Apple: IMAP folder support is iffy. Some folders show up, some don’t. You can’t subscribe/unsubscribe on the phone.
  • Apple: Can’t send SMSes to multiple recipients. wtf?

THE WISHES

  • GPS. Maps needs it, photos need it, the phone needs it. If you can’t do GPS, do cell tower-based triangulation. Or if that’s too tough, use something like Skyhook. WiFi’s already built in, so why not? Charge me more for it – I’ll gladly pay.
  • A “keep beeping until ack’d” setting for SMSes. See above.
  • 3G. I thought I’d want this a lot more than I actually do, but hey, if wishes grew on trees…
  • Videos. It has a camera, it has storage, why isn’t this here?
  • .Mac syncing. Why can’t my phone sync “with the cloud” like my desktops and laptops already do?
  • 3rd party apps. Not AJAX web apps – that’s a cop-out, and I’m saying this as an AJAX web app developer. Flash would be a good first step, but a real development platform is what we all need.
  • IM. iChat, GChat, whatever. I love the SMS-as-conversation metaphor, but it’s still not IM.
  • Better Bluetooth. It works great in handsfree & headset modes, but it’d be nice to Bluetooth sync with my Mac when I get close, without docking. And I already miss sharing things like contacts via Bluetooth, something I did often.

Bottom line: This phone is at least 100X better than anything else I’ve ever seen (including plenty of prototype phones coming out that you probably haven’t).

Run, don’t walk, to your nearest store and buy one.

Want more? Read about how we got our phones (and where the pink hair comes from).

Categories: business, personal

iGot iPhone Part 1: The Event

July 2, 2007 11 comments

My twins with their iPhones

Yes, I got one.

In fact, we got 14 of the 8GB models. I love it, and as you can see, my kids love it too. 🙂 We got those ‘iGot iPhone’ shirts (with “iWas there – 6-29-07” on the back) while waiting in line at the Palo Alto store on University Avenue. This is that story – I also have a review written up.

I apologize that this isn’t technical, or even particularly well-written, but I wanted to get a brain dump of the event out so I could remember it. 🙂

The whole event was a blast, as I knew it would be. We (lots of SmugMuggers) showed up in Palo Alto on Thursday around noon. Robert Scoble and his son, Patrick, were already there, along with two others. We decided to get some lunch first and then get into line. 30 minutes later, we came back, and the Zooomr crew was in the house along with a handful of other people. We decided things were getting serious and hopped into line with numbers 16-20. (The numbers were written on some great Zooomr stickers).

We had a blast hanging out with Robert, Patrick, Kristopher, and Thomas immediately. Geeking out comes naturally to us. We were all wearing our red SmugMug hats, and people started asking us for some, so we sent a few SmugMuggers out on errands: get some hats to pass out, more chairs so we could have guests hang with us in line, a generator in case our power went out, etc. Soon enough everyone in line was sporting SmugMug hats and Zooomr stickers – how cool!

Pretty soon things started to get crazy and we had over 70 people in line. A few encounters with the police (who were very polite) later, we relocated around the corner of the store, instead of in front, where we were seriously obstructing University Avenue. Lots of press were there, from CNBC to the Palo Alto Daily News. Diggnation did a broadcast, too. I was pretty busy getting interviewed, but we also managed to get some coding and lots of testing done in line, which was fun.

People were getting hungry in line, so we called down the street to Pizza My Heart and bought pizza & drinks for the whole line. There was a real community feeling going on, and we were happy to contribute. Pizza My Heart gave us some great pizzas and a great deal.

Later in the evening, my father bumped (literally) into an old friend: Bill Atkinson, he of HyperCard and MacPaint fame, from the original Mac team. He’d come down to the store just to make sure the line wasn’t crazy, but we quickly convinced him both that it was crazy and that he needed to camp out with us. He called his daughter and asked her to bring camping gear and food, then settled in to regale us with some hardcore discussion about the AI work he’s involved with at Numenta. Turns out he’s literally helping to bring about the singularity, and it sounds amazing.

The dude is still freaking brilliant – I’m blown away every time we chat. He’s possibly the smartest person I’ve had the pleasure of meeting, and possibly the best photographer, too. There were lots of old Apple tales told, too, as you can imagine, including two of my favorites: the “I swore I saw windows re-drawing under other windows” story, and the “dolt” story. I don’t see them up on Folklore, so I’ll see if I can get Bill or someone to write them up.

The night went on, and we had a blast meeting new people, sharing ideas, and talking about the iPhone. Even Bill hadn’t played with or seen a real one yet, though he had a homemade one in his pocket. The day Steve announced the iPhone, Bill took a piece of wood and made a mock-up to the same exact size specifications, complete with rounded corners, printed out a high-res shot of the user interface, and glued it on top. He wanted to play with it in his hands to get a good feel for how it would work early on. The line ate it up, as you can imagine, and we all passed it from hand to hand.

Sometime around 1am, I realized that with the light and noise, we’d be lucky to sleep past 6am, so I busted out my sleeping bag and curled up next to Bill on one side, and Lee on the other. The streetlamps turned out to be the worst part – they were like laser beams boring into our eyes all night. The line started to compare notes on ways to “hack” the problem, including some suggesting shimmying up the lamp posts, but strategic hood usage from our hooded sweatshirts turned out to be the best solution.

I made it until 6:30am, so I did pretty well. Most people were up and awake by then, though, and I heard from plenty who got no sleep. Guess I was lucky. 🙂 By this time, the line was well over 120 strong and growing – and they needed food.

So we wandered down to Noah’s Bagels and told them we’d need 180 of them. The employees freaked out, and actually seemed upset with us. We nearly cleaned out the store, and the customers in line behind us weren’t so thrilled – but they could have just walked two blocks and gotten all the free ones they wanted. 🙂

Meanwhile, other fun people had been coming by. David Hornik, a smart and funny VC from August Capital, came by on Thursday night and Friday morning. Bruce Gee brought both his Segway and a SnoCone maker. And mid-afternoon, another old friend and original Mac team member, Andy Hertzfeld, showed up. We were all lamenting that Woz had gone to the Valley Fair store instead (it was closer to his house) because then we’d really have an amazing amount of early Apple talent on-hand.

Andy had actually played with an iPhone for an hour, and regaled us with tales of both the things it did great and the things that weren’t so great. We all talked about whether Steve would show up, but the rumor was that he’d gone to Manhattan for the first sale, so we guessed not.

My wife and kids came by for an hour or so, which was awesome. I missed my kids, sleeping on the street, and everyone in line loved seeing and playing with them, too.

Finally, the moment arrived. About thirty minutes before the store opened, we’d packed up all of our gear in one of our cars, and the line massively compressed – hundreds of people were basically hugging each other in line as we pushed to the front of the store. An enormous crowd of people not in line was gathered, and inevitably a few tried to sneak into line. But since we’d all been together longer than 24 hours, everyone knew their neighbors and the community easily took care of the problem. 🙂

We all counted down from 10 to 1 just like it was New Years Eve or something, and doors were finally open! Patrick went in first, to great cheers from the crowd and Apple employees alike. And then the rest of us streamed in. I’m not sure how many they let in at first, but I know we were in that batch, so it was probably 30 or so. We were screaming and cheering as we went up to our Apple sales rep and told him we’d like 14 phones (we had 7 people at 2 phones apiece). A few quick swipes of barcodes and one credit card and we were done – we had our iPhones!

After perusing the accessories for a few minutes, we figured we’d better leave to give other people a chance to get in the store. Bad move – Steve showed up literally a minute after we left. Dang. We’d gotten a chance to chat at D a few weeks ago, but my father and Steve haven’t seen each other in years and it would have been a blast to see them say hello again after so long.

And that’s it! We had a blast in line, bonded as a team, got our phones, and were a part of fanboy history.

(Oh, and the pink hair on my kiddos? My wife’s pregnant with a girl – and I started a family tradition of dyeing our hair to go along with the sex of our upcoming babies last time. The tradition continues!).

Want more? Here’s my review.

No iPhones for corporate accounts?!

June 27, 2007 31 comments

Holy. Crap.

I’m so bummed. We’ve got our sleeping bags ready to go so we can get iPhones for the SmugMuggers. We even have SmugMuggers who flew in from out of town so they could join the party on University Avenue (click that link, it’s worth it). Like most companies, we have a corporate plan with AT&T so we can share minutes, save money, etc etc.

They won’t sell us iPhones. Not one phone, not twenty phones. For any price. At all. Neither will Apple.

Why on earth isn’t anyone covering this? Isn’t this a big deal to anyone but me? Yes, ok, I realize I’m coming across as a fanboy, but I’ve hated my mobile phone for decades now. I think there may finally be one that I don’t hate – only they don’t want to sell me one.

*sigh*

UPDATED 6/28/07 9:15am to answer some questions:

– No, this wasn’t some clueless rep at an AT&T store. I asked our AT&T business account rep, our Apple business account rep (we spent over $500k/year with Apple), and even some Apple VPs. They were very clear – if your account isn’t “personal responsibility” (you pay the bill, your Social is on the account), you’re outta luck.

– No, I’m not hoping to get business discounts on the phone. I’m fine paying full market rate. Heck, I’d even pay more. Just let me buy one for heaven’s sake! Better yet, let me buy them for my team!

Categories: business, personal, smugmug

Flickr still has a human face

May 16, 2007 3 comments

I’m solidly in the “Flickr is so cool, I wish they hadn’t sold out to Yahoo” camp. I still don’t understand the decision, but people close the situation tell me it was awesome for all involved, so I’m happy for them. I know for sure they have a bright, passionate team and they deserve to be happy. But I have worried, sometimes publicly, that Yahoo may dehumanize Flickr.

Today I read, with great relief, that it hasn’t happened yet. Stewart’s reply to the Flickr fiasco this week shows that they simply made an honest, human mistake. A painful one, but by being transparent & open, they’re doing the right thing for their customers and community.

I absolutely love to see companies that don’t abuse their customers, particularly in our space. The amount of damage every bad photo sharing site does to consumer confidence is enormous and bad for everyone else involved. There have been sites that have gone dark, with no warning, and deleted millions of photos in an instant. Imagine how easy it is to convince those people that not all photo sharing sites are equal. 😦

Categories: business, web 2.0

Speed Matters.

May 15, 2007 61 comments

Alexa SmugMug Speed rating

As subscribers to my blog have probably already guessed, we spend an inordinate amount of time at SmugMug trying to optimize for speed. As a media-heavy website, that’s a difficult thing to do and there are a lot of pieces. A typical gallery page at SmugMug contains 16 photos (though may contain thousands), plus all of the other graphic elements on the page, JavaScript includes (we use lots of JS), CSS includes, and the page HTML itself.

We’ve long tracked our own internal “page render” time, but once it leaves our servers, it gets more difficult to track. There’s a huge, nasty mess of networking equipment and providers between our servers and each customer. There are paid services that will track some of this for you, but that doesn’t tell you what the actual customer experience is like. We have employees in Utah, Idaho, Ohio, Virginia, New York, London, the Netherlands, and Australia so we can get a decent idea, but nothing beats aggregate data.

Enter Alexa with their excellent service and the data it provides. They get a lot of publicity for their Traffic Rank and Reach stats, but they don’t help us hardly at all (we have tens of thousands of customers who use their own custom domains, for example, among other problems). The stat I really love is the Speed rating. Since Alexa aggregates data from millions of people all over the world, across all page views on a site (heavy and light), we can get a really good view of just how fast our site is:

Alexa SmugMug Speed rating

The usual disclaimers about statistics, particularly Alexa’s, apply: We don’t know exactly what they’re measuring, how much or often they’re measuring it, and how many people are actually measured. But we do know that Alexa’s Speed rating has directly correlated to feedback we get from our customers, and most importantly, our customer satisfaction. That’s good enough for me.

Now, like any Alexa statistic, such as Traffic Rank, it’s best viewed in relation to other sites, rather than alone. So here’s a bunch of photo-sharing sites, both ‘larger’ and ‘smaller’ than SmugMug, and their Speed ratings in rough order of ‘size’ according to Alexa’s Traffic Rank (again, Traffic Rank is notoriously flawed, but we have to order by *something*):

Fotolog:
Alexa Fotolog Speed rating

Flickr:
Alexa Flickr Speed rating

Photobucket:
Alexa Photobucket Speed rating

Webshots:
Alexa Webshots Speed rating

PBase:
Alexa PBase Speed rating

Kodak Gallery:
Alexa Kodak Gallery Speed rating

SmugMug:
Alexa SmugMug Speed rating

Shutterfly:
Alexa Shutterfly Speed rating

Snapfish:
Alexa Snapfish Speed rating

Now, we’re not perfect. SmugMug, like every other site on the net, has problems. But we try very very hard to keep the site speedy and responsive – and I think both the stats above and our customer satisfaction speaks volumes. And I think it’s only fair to note that some of those sites handle more page and photo requests per day than we do – but we’ve left the “small site” size behind long ago, so I wouldn’t discount our size too much. It’s probably only fair to note that with the possible exception of PBase, they all have massive financial resources in comparison to ours, though, too.

We have a huge laundry list of things we can do to speed the site up even more, so look for us to shave more milliseconds off your page load times as we go forward. And I have to thank our Ops team, Andrew Gibbons – Director of Operations & Craig Meakin – Server Surgeon, and programming team, Jimmy Thompson – Web Superhero & Lee Shepherd – SmugSorcerer. Couldn’t have gotten below 1 second without them!

If there’s enough interest, I can do a follow-up post on lots of the tricks we use to get there. I don’t think we do anything earth-shattering, but lots of small things add up. Let me know.

WordPress – an overnight success!

May 10, 2007 5 comments

Sorry, Matt, I couldn’t resist. 🙂

Seriously, Matt’s post entitled Meaningful Overnight Relationship really hit home over here. For whatever reason, we’ve started getting the “Wow, you’re an overnight success! How did you do it?” questions a lot here at SmugMug lately. (Answer: “Work really hard for 6 years and maybe, just maybe, people will start to notice” … of course, that leads to the inevitable “Wow, you were so young!” line of questions that Matt is still getting…).

Sam Walton probably said it best when talking about Wal-Mart: “Like most other overnight successes, it was about 20 years in the making.” But Matt says it extremely well, too. I think his story, and Ben & Mena Trott’s, and Howard Schultz’s, and SmugMug’s are much more exciting than a typical get-rich-quick story. These are the kind of stories that power lasting successes and this list is long. Most of your favorite brands these days have a story like this behind them, rather than a “I sold to Yahoogle” story.

On a related note, we’ll send you a free copy of Chicken Soup for the Entrepreneur’s Soul if you’re interested in these sorts of stories. The book is full of great ones from lots of “overnight successes”. 😉

And finally, we do love WordPress. You’re reading a WordPress blog right now.

Categories: business, personal, smugmug, web 2.0

Bye Yahoo Photos – Hello Flickr (and SmuggLr)!

I got an email months ago saying that the author had written TechCrunch, GigaOM, and Valleywag about Yahoo Photos closing and that they’d ignored it completely. Given that Valleywag posts just about any rumor and that it hadn’t gotten posted, plus Yahoo Photos was so huge, I figured someone was just trying to get me to look stupid on my blog.

Guess not. USA Today broke the story that Yahoo Photo is on it’s way out. TechCrunch has followed up with a post on the subject. One wonders, though, if they wish they’d listened to that email a few months ago? (I know I do!) And where on earth was Valleywag?

The text of the email in question contained a reference to Yahoo only providing migration mechanisms to a single “Web 2.0” company, Yahoo-owned Flickr, and all of the other options being old “Web 1.0” dinosaurs like Kodak and Shutterfly. That seemed brilliant, to me, from a purely business perspective, but poor from a consumer perspective. As great as Flickr is (and I do believe Flickr is great), it’s not perfect for everyone.

They deserve kudos for allowing any non-Flickr migration at all, but the really awesome way to handle this would have been to let any service integrate as a migration partner. (Remember, I’m the CEO & Chief Geek at SmugMug, so I’m biased all over the place!). Rumor has it we were actually up for consideration, but the decision went against us. D’oh!

Regardless, if you give Flickr a try and don’t like it for whatever reason, SmugMug still has a Flickr Refugee 50% Discount in effect. Plus you can use tools like SmuggLr to seamlessly move your photos over.

Part of me is sad, like we’re witnessing the end of an era. So many of the big old photo sharing sites are dead and gone. I believe there are only 6 big ones left from the pre-SmugMug days. Can you name them all?

Categories: business, smugmug, web 2.0

Amazon S3: New pricing model

I’m getting emails about Amazon’s new S3 pricing model, so I guess the news is out. 🙂

For us, this is great. We’ll save money right off the top (we upload a lot, so $0.10/GB uploaded vs $0.20/GB uploaded is a big deal) first of all, and secondly, they finally have tiered download transfer costs. This is a big one for us, because we buy enough bandwidth that $0.20/GB wasn’t cost-effective enough for us.

I’m going to have to run some numbers (I’m at MIX right now) to see if it’s now good enough for us to start serving more content out of S3 or not, but even if it’s still not perfect for us, it’s a major move in the right direction.

Finally, this illustrates a subtle but important point of using S3. When I buy physical disks at SmugMug, those are sunk costs. They’ll never get cheaper because I’ve already paid for them. At Amazon, though, market forces and changes will cause their pricing model to continue to re-adjust downwards. As disks get cheaper, that $0.15/GB/month fee will drop. And instantly all of your storage magically gets cheaper, no sunk costs to worry about.

That happened today, and I’m sure it’ll happen over and over again as storage & bandwidth both get cheaper and Amazon is able to leverage their scale to get better deals. The more people use S3, the more Amazon can drive prices down.

Since we were already saving a ton of money using S3, this is music to my ears. 🙂